Revolutionizing the foundational architecture of PRIME VIDEO’s content curation platform, our dedicated team concentrated on enhancing operator workflows to seamlessly curate content for the Prime Video digital experience.

We prioritized standardizing the user experience before integrating support for Live Events. The ultimate objective was to achieve ZERO TOUCH publishing, enabling complete automation of backend content curation, thereby allowing operators to focus solely on managing any necessary emergency interventions.

USABILITY TESTING process

I established the teams usability testing process. With the Developers and Content Operators at right at our side in the SAME building and even the same floor, I was able to quickly gain insights and usability data almost instantly as we worked to launch a new Operator Central that leverages our massive content library. Much of the process was fly by night, manually created with a large risk of user error. Originally this team would only perform the Gemba and UAT’s (Usability Acceptance Testing), but it was not a consistently defined process and the variations in results caused skewed results. UAT testing is testing that is done AFTER development happens. I introduced Per-Dev Prototype testing, testing that is done BEFORE development… much less expensive!

Amazon’s Prime Video - Operator Central