

Microsoft’s TAG Image Matching
Tag, with its innovative and forward-thinking team, played a pivotal role in developing Bing’s Image Matching Data Lake Platform, laying the groundwork for what has evolved into Microsoft's nucleus of Artificial Intelligence.
By leveraging advanced algorithms and machine learning techniques, we developed a robust infrastructure that enables efficient storage, retrieval, and processing of vast amounts of image data. Our commitment to pushing boundaries ensured that the platform not only optimized image matching capabilities but also facilitated seamless integration with various Microsoft services.
TAG was part of Microsoft’s Start-up Business Group – a team of entrepreneurial minds who start innovative product ideas and incubate them into successful business models.
Once successful, these products are then assimilated into the larger corporate branches of Microsoft (Bing, Xbox, Office, etc.).
Our team was successful in getting the TAG product assimilated into BING. While the tag product itself was phased out in 2015, it’s important to understand that the developments of the database and foundations of the image matching framework continued to evolve. It’s in these early stages of MS’s machine learning and hence Artificial Intelligence that has given Microsoft a bit of an edge over it’s competition.